Coffee and tea shop brand created for Kasléder based in Sopron, Hungary.

Kasléder is a coffee shop in the center of the beautiful town, Sopron. As Sopron is situated right near the border with Austria therefore the target audience not only differs in gender age or social background but in the cultural background too. They also offer homemade cookies and other delicious products that contain only natural ingredients. The coffee and tea shop brand should reflect the devotion to the tea, the culture of the tea and to the healthy naturalistic lifestyle. The coffee and tea shop brand logo is formed from a form of a flower and an elegant logotype. The powerful character of the logo dominates the design of the entire brand identity, from the stationary, business card, folder, envelope, to the marketing and promotional materials such as the packaging, flyer, brochure, menu, poster, price list, and bag.