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Nurture, skincare packaging, product id, brand identity design

Nurture is a skincare product range for ladies. Opposite to the luxury brands with this product offers a good quality at an affordable price. The solution was to create a skincare packaging that is appealing, attracts attention, and I'd coherent to a larger target audience taste. The vivid colors and the modern layout gives a very attractive and contrasted visual to the packaging. The goal was also to highlight the naturalistic aspect of the product logo's form. The color also underlines this characteristic with the green colored organic shapes. The main colors show the function of the different products. The powerful colors and the big color contrasts the dominant graphic elements, the arrangement will all assign a unique style to the other applications of brand identity such as the flyers, brochures, sales sheet as the stationary as well, like the business card, folder, envelopes.