Clear Point corp id, logo, stationery, flyer, business card for a Canadian finance advisor company

Clear Point is a Canada based financial advisor company that provides services for small enterprises. Their main value is their flexibility and awareness. The goal was to create a corp id that reflects balance but also to be dynamic and colorful. The created logo is a colorful circle that is balanced but also reflects trust. The brand identity’s aspect is determined by the powerful logo sign and colorful abstract shapes dominate the layouts through the entire of the corporate identity on the business cards, envelope, folder, cd cover, flyer, brochure. Based on the colors and the shape of the logo a large variety of graphical elements and layouts can be created that connect visually with the marketing materials and supports the corporate identity.